Search results for connected
25 JUL 2023
Data
51% of CTV device owners engage in commerce-related activities through their TV
New research from Parks Associates shows that 51% of connected TV (CTV) device owners in the United States, roughly 44 million households, engage in commerce-related activities on their TV today.
8 JUN 2023
Data
49% of adults in the United States watch video via a connected TV device daily
Overall, 49% of adults in US TV households watch video on a TV via a connected device daily – compared to 39% in 2021, 29% in 2018, and 6% in 2013, according to new data from Leichtman Research Group.
30 MAY 2023
Data
Is streaming TV’s rapid growth in Latin America driven by ad-supported viewing?
Magnite’s latest research study found that 75% of internet-connected TV viewers across Argentina, Brazil, Colombia and Mexico watch ad-supported streaming TV, which includes television content streamed on any device.
11 APR 2023
Data
United States: Smart TVs pass the 200 million milestone
Homes in the United States now own an estimated 204 million smart TV sets, continuing smart TVs’ growth in presence and in use, the fifth annual wave of Hub Entertainment Research’s “Connected Home” study reveals.
16 FEB 2023
Data
AVOD services emerge as a great alternative as consumers look to reduce costs
Connected TV ad spend is on the rise, and ad-supported video on demand services lead the streaming pack as consumers look to cut subscription costs in the year ahead, according to a new report from Tubi.