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HARI plans to expand the series universe with a 360° brand strategy, building a long-term licensing and merchandising programme across key global markets.

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.

A recent analysis from Futuresource Consulting shows that over 60% of households report financial stability or improvement. Premium digital content engagement rises to 40%, up 8 points year-on-year.

B2C encompasses the development and management of direct offers to end consumers through licensing to platforms such as streaming services, FAST channels or digital marketplaces.

60% of Gen Z prefer short-form video over TV and film, while 47% of U.S. consumers say streaming services cost too much. Around 50% of Gen Z and millennials say they feel a stronger connection to social media creators than to actors or TV personalities.