Search results for emarketer
31 MAR 2022
Data
More than one-third of Disney+ viewers are under 25 years old
Among all Disney+ viewers, 38.5% are younger than 25. By comparison, just 28.5% of all CTV users are under 25 years old, eMarketer confirmed in its latest report.
28 MAR 2022
Data
Despite slowing growth, subscription OTT is still gaining users quickly
1.88 billion people worldwide will use a subscription OTT service at least once per month this year, according to eMarketer. That figure has nearly doubled from just four years ago.
18 MAR 2022
Data
US pay-TV penetration will drop below 50% in 2023
According to eMarketer, by the end of 2023, the total number of pay-TV households will drop to 65.1 million, a 4.8% decrease from 2022.
14 FEB 2022
Data
The pandemic spurred digital ad growth across the Southeast Asia
People in Southeast Asia are spending more time online. As a result, digital ad spending in the region will grow by 11.3% to $4.10 billion in 2022, following a phenomenal 17.8% growth rate in 2021, eMarketer revealed.
16 DEC 2021
Data
Why an overcrowded streaming market might be a problem?
If the number of streaming services keeps expanding, many of these new products will receive scant viewership, as there are only so many hours in the day, and there are not enough viewers to ensure every streamer succeeds, according to eMarketer.