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Sports in 2024: A year of growth, challenges, and transformations 20 JAN 2025

Markets

Sports in 2024: A year of growth, challenges, and transformations

Ampere Analysis highlighted key trends and forecasts that indicate the evolving landscape of sports consumption.
Lilly Paez: "What sets us apart from our competitors is our focus on customer service" 20 JAN 2025

Data

Lilly Paez: "What sets us apart from our competitors is our focus on customer service"

Lilly Paez, Sales Director at The Kitchen, discussed the services the company offers across various Latin American countries, shared the strategies they employ to meet their clients' needs, and outlined their goals for the region this year.
Boom appoints Angela Oakhill as Director of Operations and Elen Rhys as Head of Boom Kids 17 JAN 2025

Corporate Moves

Boom appoints Angela Oakhill as Director of Operations and Elen Rhys as Head of Boom Kids

Boom, part of ITV Studios, has also announced recent internal promotions for Cai Morgan, now Head of Digital, Katie Fazackerley Mason, now Head of Production, Louise Harry, now HR Business Partner and Lowri Farr who has been promoted to Production Executive.
Univision\ 15 JAN 2025

Trends

Univision's "La hora de Juana" finale reached 1.6 million total viewers

This means they watched all or part of the one-hour finale. Also averaged 1.4 million Total Viewers 2+, 446,000 adults 18-49 and 114,000 adults 18-34, marking its highest-rated telecast among all viewers 2+.
CTV ad overexposure is a growing concern for marketers 15 JAN 2025

Trends

CTV ad overexposure is a growing concern for marketers

Emarketer examined the need for streaming services to improve transparency about audience metrics to ensure they do not overpromise or accept more ad spending than they can effectively deliver to the intended target audience.