FIFA’s Annual Report 2022 highlights its record breaking revenue of US$7.6 billion during the 2019-2022 cycle and the US$11 billion that is expected to be earned during the 2023-2026 period.
Banijay Iberia and the football league LaLiga will join forces to launch LaLiga Studios, a new sports-related content production company led by Chalo Bonifacino Cooke.
In 2026, the World Cup will be spread over three countries, United States, Canada and Mexico, giving brands and advertisers a chance to expand their reach and build connections with football fan bases, Nielsen noted.