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The agreement enhances Newen Connect’s ability to develop and support ambitious, high-end European programs for global audiences, as well as bolstering major production partnerships, alongside Newen's in-house production companies, to create and deliver these projects.

According to the new agreement, NRK will air more matches from the 2026 Men's Football World Cup, while TV 2 has obtained broadcasting rights for the final three days of the 2025 Ski World Championships in Trondheim.

Both shows are set to premiere in Mongolia in the spring of 2025. The deal was brokered by Ayesha Surty, Head of Brand Partnerships Asia, ITV Studios. 

Bringing together more than 90 delegates from 60 organizations across 24 European countries, this year’s European Animation Convention tackled key issues influencing the animation industry, such as the role of artificial intelligence, sustainable production methods, media regulation, and the strengthening of co-production partnerships.

IP360 will empower media owners, publishers, brands, distributors, and financiers to bring their intellectual property to life across multiple formats and genres.