According to Ampere, the acquisition would position MFE among the top players in Europe, with €3.6 billion in combined TV ad revenues and a stronger presence in key markets beyond Italy and Spain.
The executive has been appointed Deputy Director of Content, Development, and Innovation in Entertainment at Mediaset. He will report directly to Massimo Porta, Head of Entertainment.
The announcement was made by Sayako Aoki, Head of International Sales at Nippon TV, and Massimo Righini and Fabio Nesi, Chief Operating Officer and Chief Executive Officer, respectively, at Casta Diva Pictures.
Key titles like comedy "Lakay Nou" has been licensed across France, and Canada, and four of the company’s formats have been optioned in Brazil, Mexico, Germany, Italy, and Czech Republic.