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ATV’s Müge Akar discusses content alignment strategy, the growing role of digital platforms in Latin America, and why flexibility in licensing and rights is crucial amid shifting buyer demands.

The brand has signed new partnerships across Europe and Latin America that encompass translations of the original books, activity books and preschool shelving.

Maria Sanchez, SVP of Content Licensing at Paramount, details how the company is leveraging franchise extensions, expanding into FAST and AVOD ecosystems, and optimizing classic IP through strategic windowing and remastering to strengthen its footprint across Latin America.

The beverage line will roll out across North and South America, the European Union, and the United Kingdom, while the Pollo Campero promotion will debut in Central American markets including Guatemala, El Salvador, Honduras, and Ecuador.

With nearly 56 billion minutes watched on Disney+, three New York Times bestselling books, a feature film coming in 2027, and a host of new and renewed licensing deals, the beloved Australian series is becoming a global entertainment phenomenon.