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Global advertising spend to top $1 trillion for first time in 2024/25 23 AUG 2024

Ad Sales

Global advertising spend to top $1 trillion for first time in 2024/25

A new study from WARC, experts in marketing effectiveness, has found that global advertising spending is on course to grow 10.5% this year to $1.07trn—the best performance in six years if the post-COVID recovery of 2021 (+27.9% year-on-year) is disregarded.
Nickelodeon, Paramount+ Marketing Exec Sabrina Caluori exits 13 AUG 2024

Corporate Moves

Nickelodeon, Paramount+ Marketing Exec Sabrina Caluori exits

Her departure follows that of Paramount+ and Showtime CMO Michael Engleman. Paramount last Thursday confirmed deep cutbacks are coming soon, with 15% of the U.S. workforce to exit before the end of the year.
Content London Drama Series and Global Entertainment Format pitches open for entries 8 AUG 2024

Trade Shows

Content London Drama Series and Global Entertainment Format pitches open for entries

Winners will receive a £30,000 C21 marketing prize, with all finalists promoted to C21’s community.
 Longtime Nat Geo Marketing and Comms Exec Chris Albert set to depart 6 AUG 2024

Corporate Moves

Longtime Nat Geo Marketing and Comms Exec Chris Albert set to depart

He has been part of the company for over two decades. The exec was in charge of handling consumer and trade marketing and communications strategies for National Geographic Content, which includes the magazine, digital platforms, and its linear channels as well as National Geographic Documentary Films.
 HBO and Max's Multicultural Marketing Chief Jackie Gagne exits 2 AUG 2024

Corporate Moves

HBO and Max's Multicultural Marketing Chief Jackie Gagne exits

The elimination of her role is part of the nearly 1,000 job cuts announced across HBO and Max parent company Warner Bros. Discovery in July. Max and HBO originals EVP Pia Barlow will oversee the team going forward