Sabrina Caluori, a veteran TV exec who was Nickelodeon‘s top marketing exec, is exiting her post ahead of broader layoffs at Paramount Global. In a memo to colleagues , Caluori said her “three slime-filled years” at the company are ending. Her departure comes a few days after that of another key marketing exec, Michael Engleman, who was Chief Marketing Officer at Paramount+ Domestic and Paramount+ with Showtime.
Paramount last Thursday confirmed deep cutbacks are coming soon, with 15% of the U.S. workforce to exit before the end of the year. The new round of layoffs are set to begin. Paramount management has said it is aiming to generate $500 million in annual savings.
In July 2022, Caluori was elevated to executive vice president and head of marketing and brand strategy at Nickelodeon upon the exit of then-chief marketing officer Jenny Wall. In her role, Caluori led on- and off-air consumer marketing and content launches globally across the brand’s linear, digital and social platforms, reporting to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer of kids and family content for Paramount+. Prior to joining Nickelodeon, Caluori spent a dozen years at HBO, rising to executive vp marketing and digital media.
In a memo addressed to her team, Caluori mentioned the general discontent, including nods to some of the network's iconic characters: “I’m incredibly proud of what we’ve accomplished together, but what I’m most proud of is the culture we created. Jumping into the unexpected, striving to make the mundane magical, and doing it all LIKE A SPONGE. Each day, you launched groundbreaking work while navigating industry currents with the optimism of SpongeBob and the determination of Patrick," she highlighted.
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