The Emmy® Award-winning global phenomenon gears up for a cross-platform expansion, as BBC Studios partners with Nex on an interactive game launching in October 2025 and announces the theatrical release of the first-ever "Bluey" movie in August 2027.
The solution will measure campaign performance across both on-demand digital ecosystems (video-sharing platforms, SVOD, streaming services) and linear television, addressing the needs of advertisers, agencies, and publishers.
Beginning in January 2026, YouTube will have the largest digital library of Sesame Street content, with hundreds of full episodes coming to the platform.