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Bango’s 2025 survey reveals 32% of U.S. consumers now pay for specialist streaming or subscription platforms, with 63% preferring to consolidate payments through a single bill.

Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.

With a peak 20.5% viewership in Korea, the acclaimed fantasy romance marks CJ ENM’s latest push to expand K-content globally, targeting younger and culturally diverse viewers in the U.S.

According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.

According to Horowitz Research, 60% of U.S. viewers now stream live content weekly, with 21% relying on FAST platforms like Pluto TV and Tubi; usage among Black and Latinx audiences reaches 47% and 46% respectively, outpacing White viewers at 30%.