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USA: 25% of SVOD users use someone else’s credentials 6 SEP 2024

Trends

USA: 25% of SVOD users use someone else’s credentials

A new research by the Hub, revealed the effects companies’ enforcement efforts appear to have had on password sharing, resulting in a modest downward trend.
A+E Networks EMEA partners with streaming media company Plex 27 AUG 2024

Deals

A+E Networks EMEA partners with streaming media company Plex

The agreement is to offer popular UK and US content in the UK. Today, Plex combines free ad-supported TV with ad-supported video on demand to, on its own, reach more than 22 million monthly active users globally.
Long-form content: How to connect viewers and brands? 26 AUG 2024

Trends

Long-form content: How to connect viewers and brands?

A research by DirecTV Advertising revealed that users value this type of not only for its high production quality but also for its ability to create meaningful connections among viewers.
India has 547 million OTT users and 2.5 SVOD subscriptions per user 23 AUG 2024

Markets

India has 547 million OTT users and 2.5 SVOD subscriptions per user

Ormax Media’s annual report revealed the growth from 2023 to 2024 stands at 13.8%, which is comparable to the growth from 2022 to 2023 (13.5%).
USA: 75% of CTV users are interested in awards shows 21 AUG 2024

Trends

USA: 75% of CTV users are interested in awards shows

In its latest report, LG Ad Solutions highlighted significant trends in how audiences engaged with these events, underscoring the continuing relevance of awards shows and the growing impact of CTV on viewer habits.