Netflix outpaced other leading subscription-based video-on-demand services in mobile app installs between May and July this year, according to a new InMobi analysis of first-party North American mobile user data.
BARB has commissioned an industry consultation on extending its reporting to include all television and television-like content on video-sharing platforms.
Premium video-on-demand users tend to be younger and from higher-income households, with specific interests within the media sector, according to Morning Consult’s latest report.
Video-on-demand companies officially inaugurated the European VOD Coalition, which aims to give a voice to the successful European audiovisual streaming sector.
Advertising video-on-demand (AVOD) revenues for TV series and movies will reach US$70 billion in 2027, up from US$33 billion in 2021, according to Digital TV Research’s latest report.