Hispanic mobile advertising and digital media company Adsmovil announced during the IAB NewFronts the launch of Nuestra.TV, an AVOD service created to entertain, inform, and empower Hispanic audiences across cultural diversity, generations, languages, and devices. The new platform will be available to consumers at the end of the second quarter of this year.
Launched with more than 40+ FAST channels and more than 15.000 hours of premium video on demand content reflecting the full breadth and diversity of the Hispanic population, Nuestra.TV was created for the family, and is customized for each member, as evidenced by its bilingual footprint. Its fully downloadable content library includes premiere productions (both English and Spanish) from the United States, Latin America and Spain, as well as original content created for the bilingual/bicultural consumer cohort from award-winning creators. Nuestra.TV will also offer educational programming with the goal of not only entertaining but also empowering its audiences. Additionally, gaming, podcasts, UGC, live news, and music events will be available to subscribers.
"We have a decade of extensive acumen in this area, including in-depth Hispanic consumer and media consumption insights across countries of origin, generations, and languages. With Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging. Nuestra.TV was created for all Latinos in the United States including the often overlooked bilingual/bicultural cohort," said Alberto Pardo, President and CEO of Nuestra.TV.
According to recent researches, representing 62 million people in the United States, Hispanics are spending less time watching TV in favor of streaming video, especially ad-supported VOD. The pandemic accelerated this trend toward VOD and mobile streaming – with 22% of Hispanic TV homes cutting the cord within the last three years. Additional research indicates that 95% of Hispanics are likely to continue this habit into the future, using mobile and connected TV, primarily, and co-viewing with members of their households.
With Nuestra.TV we are uniquely positioned to provide Hispanic cord cutters with a platform that is inclusive and authentic, and informed by content that is culturally and linguistically relevant, informative, and engaging” Alberto Pardo President and CEO of Nuestra.TV
