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USA: marketers to double advertising investment in CTV in 2025 23 JAN 2025

Trends

USA: marketers to double advertising investment in CTV in 2025

New data from Proximic by Comscore revealed CTV accountability for media budgets will double from 2023.
Spain, Italy, and Poland to shape Europe’s video market in 2025 23 JAN 2025

Trends

Spain, Italy, and Poland to shape Europe’s video market in 2025

According to Futuresource Consulting, Spain, Italy, and Poland are at the forefront of Europe’s evolving video entertainment market, with four major trends set to shape 2025.
Warner Bros. Discovery tapped Jose Maria Caro as Scripted Originals Chief at Max Spain 23 JAN 2025

Corporate Moves

Warner Bros. Discovery tapped Jose Maria Caro as Scripted Originals Chief at Max Spain

The executive will take the role that Alberto Carullo, the former VP of Productions for Italy and Iberia at Max, left to join Mediaset.
Keshet International boards Animal Film´s "The Cunios" 23 JAN 2025

Distribution

Keshet International boards Animal Film´s "The Cunios"

Co-created by Henrique Cymerman and Netanel Semrik, "The Cunios" will be produced by Anima Films. Executive producers include Julian Rousso, Sebastian Gamba, and Matia Gueilburt of Anime Films, Henrique Cymerman, Contento Now’s Netanel Semrik, alongside KI’s Keren Shahar and Kelly Wright. 
Max and Starz launch new streaming bundle on Prime Video in the United States 23 JAN 2025

Streaming

Max and Starz launch new streaming bundle on Prime Video in the United States

The offering is available for purchase on Prime Video in the U.S. for a limited time.