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The eight-hour series has been selected for Canneseries' Long Form Competition. It is produced by Serbia's This and That Productions in co-production with Bulgaria's Agitprop for Radio Television of Serbia.

The showcase will feature a line-up of SPT speakers and presentations, to be announced. A raft of leading content suppliers have also confirmed their attendance at the market.

TV screens in the living room drive the highest advertising recall, according to “The Context Effects” study, which Map The Territory and Tapestry Research carried out for Thinkbox, looking into the key factors influencing in-home video advertising performance.

The show will air in Germany, the US, and New Zealand with commissioning broadcasters ZDF (Germany), Acorn TV (UK), and TVNZ (New Zealand). It will be distributed globally by Banijay Rights. 

Former US President will join J. Cole, Steph Curry, Joakim Noah, Masai Ujiri, Pascal Siakam, and Adam Silver in the documentary series "Origin: The Story of the Basketball Africa League."