The new ViX Premium with Ads tier will provide subscribers in the country with access to the platform's exclusive premium content, including original series and movies and live sports at a lower price point with a moderate ad load.
According to Nielsen, the sports reality competition delivered an average of 350,000 adults 18-49 for the week, resulting in a 46% share among the top three Spanish-language broadcast networks.
The movie “Barbie” was the queen of 2023 home entertainment, with 700.000 sales across Disc and Digital EST and VOD, according to figures from the British Association for Screen Entertainment (BASE) and Official Charts Company (OCC).
Viaplay Group has extended its exclusive rights to show UFC, the world’s leading mixed martial arts (MMA) organization, in four Nordic countries in a new multi-year agreement.