ViX announces new ad-supported premium tier launching in the United States

Spanish-language streaming service ViX announced a new ad-supported premium tier launching in the United States later this year. The new ViX Premium with Ads tier will provide subscribers in the country with access to the platform's exclusive premium content, including original series and movies and live sports at a lower price point with a moderate ad load.

“Building on the success of our AVOD offering and our strong SVOD subscription growth, we are expanding access to our premium offering with the new ViX Premium with Ads tier. This tier will provide US subscribers with more options to enjoy the full offering of our original productions and live sports at a lower price point, further enhancing the accessibility to our service. ViX Premium with Ads will extend the reach of our product to more consumers and create additional opportunities for brands to engage with our growing audience,”  said Pierluigi Gazzolo, CEO of ViX at TelevisaUnivision.

ViX Gratis, launched in April 2022 and reaching over 40 million users in Spanish-language Americas, along with ViX Premium, launched in July 2022, are available through the ViX app across all major mobile platforms, connected TV devices, through retail partners, and on vix.com. As part of TelevisaUnivision’s Spanish-language content ecosystem, the platform complements the overall linear business to best serve Spanish-language consumers. ViX is currently available in the United States, Mexico, and most of Spanish-speaking Latin America.