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Big Bad Boo greenlights season 4 of original series “Lili & Lola” 21 AUG 2024

Production

Big Bad Boo greenlights season 4 of original series “Lili & Lola”

The new season is set to air on ICI TV, Amazon Prime, and TFO, in 2025.
MAVTV launched ad-supported motorsports streaming service 19 AUG 2024

Streaming

MAVTV launched ad-supported motorsports streaming service

Initially, MAVTV GO is available on iOS and connected TV devices including Apple TV, Amazon Fire TV and Roku, as well as through the website.
Global production volumes are on the rise 7 AUG 2024

Trends

Global production volumes are on the rise

A research by Vitrina showed the recovery is on the back of a resurgent APAC and EMEA regions; continuing productions from Netflix and Amazon Prime; as well as a host of government supported sops and incentives.
Amazon Announced second quarter results 2 AUG 2024

Markets

Amazon Announced second quarter results

The company released 19 new films and series under Amazon MGM Studios, with standout titles such as "Fallout", which became the second most-watched original title worldwide at launch on Prime Video. Also, the company earned 62 Primetime Emmy Award nominations.
FAST platforms ad spend market share decreased 64% globally 26 JUL 2024

Trends

FAST platforms ad spend market share decreased 64% globally

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).