Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovered changes in consumers’ behaviors within the VOD market between April to June 2024.
The bundle, offering access to Netflix, Peacock, Apple TV+, will be available at $15 per month as an add-on to Comcast Xfinity TV or broadband, and at $30 per month to combine the bundled apps with NOW TV, a separate package.
Comcast CEO Brian Roberts introduced the StreamSaver bundle at the MoffettNathanson Media, Internet & Communications Conference, emphasizing its competitive pricing.
Research by Kantar revealed that Apple TV+ was the fastest growing major SVoD service in terms of % subscriber growth, while local streaming services experienced a record share of new paid subscribers in their respective territories.