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Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
USA: Gen Z drives subscription economy shift with bundled services and paid social media 16 APR 2025

Markets

USA: Gen Z drives subscription economy shift with bundled services and paid social media

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
Global streamers accelerate shift in scripted commissions beyond North America 11 APR 2025

Markets

Global streamers accelerate shift in scripted commissions beyond North America

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.
Europe: growth in production and shifts in power for 2025 2 APR 2025

Markets

Europe: growth in production and shifts in power for 2025

European film production hit 2,358 titles in 2023—up from pre-pandemic levels—while US platforms controlled 82% of SVOD subscriptions and public support accounted for nearly half of film financing.
BBC warns of £90m shortfall as digital shift accelerates 1 APR 2025

Markets

BBC warns of £90m shortfall as digital shift accelerates

With 8.7 billion iPlayer streams in 2023 and 71% weekly UK audience reach, the broadcaster is betting on digital growth to counter rising costs and flat revenue. Annual Plan outlines strategic response to inflation, license fee freeze, and global competition.