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Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa 30 APR 2025

Markets

Ramadan 2025 drives record engagement and $1.1 billion in ad spend in MENA, APAC, and Africa

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.
CTV advertising rebounds with strong double-digit growth 29 APR 2025

Markets

CTV advertising rebounds with strong double-digit growth

Marketers are increasing investments in premium streaming environments to capitalize on audience shifts and data-driven targeting. Advancements in interactive formats and measurement tools are accelerating CTV’s role in cross-platform strategies.
Ad-Supported plans surge as YouTube overtakes Netflix in key markets 16 APR 2025

Trends

Ad-Supported plans surge as YouTube overtakes Netflix in key markets

Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.
USA: Gen Z drives subscription economy shift with bundled services and paid social media 16 APR 2025

Markets

USA: Gen Z drives subscription economy shift with bundled services and paid social media

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.
Global streamers accelerate shift in scripted commissions beyond North America 11 APR 2025

Markets

Global streamers accelerate shift in scripted commissions beyond North America

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.