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The series is produced by Blink49 Studios and Front Street Pictures for CTV (Canada) and The CW (US) and it was acquired by multiple buyers, including in the UK and Ireland.

Production activity in Q1 2025 dropped 11% year-over-year, with EMEA down 23% and APAC 12%, but June marked the highest monthly volume since the 2023 dual strikes; unscripted content surged to a record share in June, reflecting lower-risk strategic shifts.

Mediaocean’s 2025 H2 Market Report finds 58% of marketers plan to increase CTV investment while 72% cite generative AI as the top consumer trend, reflecting a shift toward personalization, measurable outcomes, and scalable AI-driven strategies despite economic caution.

Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.