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Digital i’s latest Trend Report highlights a major shift in streaming behavior, with 88% of Prime Video users now on ad-supported tiers and YouTube surpassing Netflix in viewing time across APAC and North America. Live sports and bundled offerings further reshape the global streaming landscape.

A new Bango report reveals that 23% of Gen Z Americans now pay for social media subscriptions, spending nearly $1,000 annually across various services, and increasingly favoring bundled offerings through third-party providers.

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.

European film production hit 2,358 titles in 2023—up from pre-pandemic levels—while US platforms controlled 82% of SVOD subscriptions and public support accounted for nearly half of film financing.

With 8.7 billion iPlayer streams in 2023 and 71% weekly UK audience reach, the broadcaster is betting on digital growth to counter rising costs and flat revenue. Annual Plan outlines strategic response to inflation, license fee freeze, and global competition.