Advertisers have followed consumers' shift to digital platforms, with CTV market investments seeing a year-over-year increase of 40.6% to $9 billion. Spending is projected to hit $13.41 billion this year, estimated to double by 2025.
Viewing habits across the big five European markets are shifting online. According to Ampere Analysis, 48% of UK internet users now report that online services are the main way they watch content, up from 37% in Q1 2018.
More than 200 episodes were acquired by the streamer, while Discovery is set to air "Island Of Bryan" in Turkey and Germany, Nine Network will air "Farmhouse Facelift, and Poland obtained "Home to Win: For the Holidays."