The company will air the national football league games in the Netherlands, Poland, Estonia, Latvia and Lithuania from 2022 to 2028. The popular national football league is aired in over 190 countries worldwide.
Viaplay will offer Polish viewers a unique combination of premium live sports, Viaplay Originals, international films and series, and kids content, and will be priced at PLN 34 per month with an attractive launch promotion.
Jonas Gustafsson has been appointed CEO of Allente, the pay-TV distribution joint venture owned by Nordic Entertainment Group (NENT Group) and Telenor Group, effective today.
The sale is in line with NENT Group’s previously stated ambition to focus NENT Studios on scripted content for its Viaplay streaming service, which will be available in at least 15 countries by 2023.
The series’ new casting list, written and directed by Lars von Trier, features new and returning Danish talents. It is set to premiere on Viaplay in 2022.