Jonas Gustafsson has been appointed CEO of Allente, the pay-TV distribution joint venture owned by Nordic Entertainment Group (NENT Group) and Telenor Group, effective today. Jonas was previously CFO and Head of Operations at Allente, and prior to that, CEO of Viasat Consumer and Acting CEO for NENT Group Sweden. Bjørn Ivar Moen, the previous CEO of Allente and formerly CEO of Canal Digital, has been appointed CEO at Telenor Sweden, effective October 1.
Allente was formed in May 2020 through the merger of NENT Group’s Viasat Consumer and Telenor Group’s Canal Digital businesses. The company offers satellite TV distribution, streaming packages, and IPTV and fibre broadband services to more than 1 million customers in Norway, Sweden, Denmark and Finland. NENT Group and Telenor Group each own 50% of the shares in Allente, which operates on an arm’s length basis as an open platform offering content from multiple providers.
“Allente is a key partner for NENT Group across our various platforms and especially for our Viaplay streaming service. Our long-term distribution agreement means that Allente customers across the Nordic region can enjoy a uniquely tailored entertainment offering. Jonas is a very talented leader and we of course know him well from his time at NENT Group, so Allente is in excellent hands. A big thank you to Bjørn Ivar for leading Allente on its first steps as a new company and best of luck with the new assignment at Telenor Sweden,” said Anders Jensen, President and CEO at NENT Group.
Ove Fredheim, CEO of Telenor Group Holdings and Chairperson at Allente, added: “Bjørn Ivar and Jonas have done a fantastic job during Allente’s first year. I look forward to working with Jonas as he focuses both on the current business and the growth opportunities ahead”.
Lastly, Jonas Gustafsson, CEO of Allente, commented: “The TV sector is constantly transforming and I’m very pleased with the position that Allente has established in the Nordic market in such a short time. Thanks to our fantastic team and strong partnerships we’re ready to take the next step, and I’m really excited about leading Allente’s journey over the coming years”.