Viaplay Group's EVP and Chief Sports Officer, Peter Nørrelund, resigns

Viaplay Group EVP and Chief Sports Officer, Peter Nørrelund, has confirmed plans to resign from his position following a 20+-year tenure with the company. “It has been a true pleasure to work with Peter as we have built Viaplay Group into the European sports streaming powerhouse that we are today," Anders Jensen, Viaplay Group President and CEO said. "Peter has been instrumental in our success across our 11 European markets. After a long and successful tenure, it is only natural that Peter now wants to pursue new professional challenges and we wish him all the very best.”

Nørrelund will continue to assume his responsbilities in April until his tenure concludes, at which point Anders Jensen will assume the tasks for Viaplay Sports until a successor or revised organizational structure is presented.

Nørrelund joined Modern Times Group (MTG) in Denmark in 2003 and was promoted to Group Head of Sports in 2013. Following the split of MTG and Nordic Entertainment Group (now Viaplay Group) in 2018, he served as an advisor on sports rights to Anders Jensen, Viaplay Group President and CEO, and has been Chief Sports Officer since 2020.

“I’m grateful to have been part of such an amazing journey over the past two decades. I can’t think of a faster-moving or more innovative media company – and the dynamic launches in new markets in recent years have been the most exciting time in my professional life," Peter Nørrelund said. "Now it’s time to try something else, and I leave Viaplay Sports in good shape and ready for the next phase, with an amazing portfolio of rights and super-strong operational people who will ensure Viaplay is always in the forefront when it comes to world-class sports.”