Latest news of viaplay-group

Launching July 1, the multi-year deal brings over 200 hours of premium Viaplay content to prima+ in its first year—most as first-run premieres—boosting the platform’s SVOD growth and expanding Viaplay’s reach to 30+ global markets.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.

Continued collaboration ensures access to Viaplay’s full content portfolio for Elisa customers across the country.

Comprehensive coverage includes FIS Alpine Ski World Cup, FIS Cross-Country World cup and other top-tier events.

The Nordic media group announced its financial results, narrowing losses year-over-year but suffering a dip in subscribers for the second quarter (Q2) and first half (H1) of the 2024 calendar year.