Latest news of viaplay-group

Viaplay posts SEK 4,313 million in Q2 net sales and SEK 823 million free cash flow, while acquiring Telenor’s 50% stake in Allente, revising its 2025 guidance to SEK 21-22 billion in pro forma core sales and targeting double-digit EBITDA margins by 2028.

Viaplay announced that it, through a wholly-owned subsidiary, has entered into an agreement to acquire Telenor Communication II AS’s 50 percent stake in Allente Group.

Hosted by former Premier League club owner and award-winning broadcaster Simon Jordan, the series tells the inside story of the collision between football and business.

Launching July 1, the multi-year deal brings over 200 hours of premium Viaplay content to prima+ in its first year—most as first-run premieres—boosting the platform’s SVOD growth and expanding Viaplay’s reach to 30+ global markets.

Viaplay strengthens its position through targeted content, pricing strategies, and key partnerships. The company prioritizes sustainable growth, operational efficiency, and long-term value creation.