Viaplay Group launches its Viaplay streaming service in the UK

Viaplay Group has launched its Viaplay streaming service in the UK. Viewers can choose the Film & Series package focused on Nordic storytelling with more than 1.000 hours of award-winning Viaplay Originals and curated third-party content, or the Total package that also includes live sports. The direct-to-consumer packages are priced at GBP 3.99 and GBP 14.99 per month, respectively, with a seven-day free trial for the Film & Series package and a monthly price of GBP 11.99 for Total customers signing a 12-month contract.

“Viaplay has so much to offer UK viewers. Starting today, subscribers can enjoy original storytelling that has won prizes around the world, attractive third-party content from all Nordic countries and beyond, and top-class local and international sports – all through one competitively priced service. This launch is great news for viewers and a milestone for our company. Nordic noir is just the beginning for Viaplay in the UK,”  commented Anders Jensen, President and CEO of Viaplay Group.

As the leading Nordic producer of original content, Viaplay will offer UK audiences a broad selection of its most successful series and films, all with English subtitles. The service will initially skew towards popular genres such as Nordic noir, drama and young adult.

The Viaplay Originals available at launch include the Nordic noir series “Cell 8” with Freddie Wise, “Fenris,” “Honour,” the Canneseries winner “Partisan,” and “Those Who Kill”; the dramas “Harmonica,” “Love Me” and “Pernille”; the young adult shows “A Class Apart,” “Delete Me,” “Threesome,” and “Thunder in My Heart”; and many more.

In addition to all Film & Series content, subscribers to Viaplay’s Total package can follow a broad range of live sports, including all European Qualifiers for the UEFA Euro and FIFA World Cup played by the Scotland, Wales and Northern Ireland men’s national football teams, along with the UEFA Nations League and friendlies, until 2028.