According to Omdia, the country ranks as Netflix's second-largest market worldwide with 20.6 million subscribers, and it is soon expected to become the second-largest international market for FAST.
Over 60 songs written by award-winning director and composer Sergio Manfio, will soon be available on major and local streaming platforms, including Spotify, Tencent, Apple Music, YouTube Music.
TV advertising is projected to rise 1.2% to €3.74 billion, while streaming and VOD will see a 6.9% increase to €1.7 billion. Digital audio leads audio growth at 4.4%, reflecting shifting advertiser priorities.
Original series releases dropped from 395 in 2022 to 279 in 2024, while legacy hits like “Grey’s Anatomy” drew over two billion global viewing hours. In Q3 2023, licensed content overtook originals in viewing share across major platforms.