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Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

According to Omdia data, Netflix is projected to overtake YouTube, reaching $46.2 billion, fueled by $43.2 billion from subscriptions and $3.2 billion from advertising.

The consolidated revenue up 2.6% in 2024, driven by good performance in advertising and by Newen Studios and TF1+ has lived a strong momentum for its advertising revenue throughout the year.

The President and CTO of Aurbit explain the platform's advantages for the content industry and how it can generate new financing revenues at the development stage.

They will be based at WBD’s Advertising Sales headquarters in Hudson Yards, New York, and will lead the unit’s nationwide team, which includes offices in Los Angeles, Atlanta, Chicago, Detroit, Washington, and Knoxville, Tennessee.