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Disney Advertising reported 157 million global ad-supported monthly active users 9 JAN 2025

Streaming

Disney Advertising reported 157 million global ad-supported monthly active users

These numbers include users across Disney+, Hulu and ESPN+.
Wildbrain appointed Emma Witkowski to lead its Media Solutions business 7 JAN 2025

Corporate Moves

Wildbrain appointed Emma Witkowski to lead its Media Solutions business

The former Moonbug executive brings deep experience in building and implementing strategies to drive engagement for leading brands through digital advertising and integration strategies.
USA: Viewers’ acceptance of ads continues to grow 6 JAN 2025

Trends

USA: Viewers’ acceptance of ads continues to grow

According to Hub Research, advertising in live TV is especially well-positioned to garner more of viewers’ attention.
Unlocking the power of targeted advertising in a fragmented media landscape 2 DEC 2024

Markets

Unlocking the power of targeted advertising in a fragmented media landscape

A recent study by Nielsen revealed how advertisers can adapt, highlighting the critical role of advanced audience insights in modern media planning.
RTL Group’s streaming business continues to grow dynamically 13 NOV 2024

Corporate Moves

RTL Group’s streaming business continues to grow dynamically

The Group revenue was stable at €4.2 billion, as higher TV advertising and streaming revenue were offset by lower content revenue from Fremantle. Group revenue was down 1.5% organically, with continued dynamic growth of RTL Group’s streaming services.