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LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.

The historical epic, already breaking ratings records in Hungary and winning strong youth audiences on ORF, lands deals with Rai, HRT, Telekom Deutschland, and more, with CBC GEM to launch the series in Canada on September 19.

"Y Cyfweliad" will see a different Welsh celebrity face the sharp spotlight of the interviewers in each episode, and will be broadcast weekly, starting Christmas 2025.

With participants from over 60 countries and major players like Lionsgate, Gaumont, and Studiocanal already confirmed, the American Film Market® prepares for a high-impact comeback this November, reinforcing its role as a vital U.S. platform for international film and TV commerce.

Sari steps into the newly created role of VP, Global LBE to scale international growth, while Danielle Tanton joins as Director, EMEA, to drive regional strategy and experiential partnerships.