Search results for horowitz
2 MAY 2022
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Cable TV keeps decreasing while the SVOD market is also facing challenges
While the number of cable/satellite subscribers continues to decline, the share of TV content viewers who rely only on streaming has continued its upwards trajectory, according to the just-released “State of Pay TV, OTT & SVOD 2022” report from Horowitz Research.
8 MAR 2022
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TV Content and Short-Form Video Content are Both Important for Gen Z
According to Horowitz Research’s “State of Gen Z 2021” study, eight in ten (78%) 13- to 24-year-olds stream TV content weekly, while 79% stream short-form content.
18 FEB 2022
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Why multicultural audiences are embracing free-TV?
As cord-cutters look for ways to stay connected to live and local programming, multicultural audiences are embracing over-the-air (OTA) antennas, according to Horowitz Research’s “State of OTA 2021” study.
27 JAN 2022
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Is on-screen diversity improving for Latinx viewers?
With conversations about race, cultural diversity, and inclusion front and center in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research.
30 JUL 2021
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U.S. HISPANIC AUDIENCES ARE INCREASINGLY SEEKING SPANISH-LANGUAGE CONTENT
A recent Horowitz Research report indicates that six out of 10 consumers watch Spanish-language occasionally, and 80% of Hispanics TV enjoy various Spanish-language titles on streaming platforms as the content type transitions from linear to digital.