Thanks to this agreement, Canal + has renewed season 1 of Milo and will broadcast its season 2 together with Mia & Codie and Nina & Olga in Poland through its linear TV channel and also through SVOD. Milo is co produced by DeAPlaneta Entertainment and Fourth Wall (UK) and DeAPlaneta Entertainment manages Global Rights of the series worldwide.
The three hot topics were discussed by experts and professionals during the second day of the CEE market. The BBC Studios has had its keynote and Disney and Amazon have shared their latest launches.
The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.
A research by Teads revealed that the shift from linear TV to Connected TV (CTV) demands a reevaluation of traditional strategies, as they must now capture the attention of audiences scattered across an array of platforms.
It will be the first partnership in CEE for the company. DIGI will launch the full SkyShowtime service, including premium linear channels SkyShowtime 1 and 2, to its digitalTV customers.