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As part of the acquisition, BBC Studios has exited its stake in Moonage and will continue to distribute returning series including "A Good Girl’s Guide to Murder" and "The Famous Five." International distribution of new Moonage Pictures series will be handled by ITV Studios.

The coming-of-age comedy has been picked up by ITV (UK) and WildBrain Television (Canada) joining the growing list of broadcasters.

The telenovela is currently on air on Azerbaijan Public Television and Radio Broadcasting. 

This adaption is also the first time one of All3Media International’s scripted formats will be produced in Sub Saharan Africa. Originally produced in the UK by Two Brothers Pictures for ITV, 15 versions of "Liar" have been commissioned internationally.

ITV has launched five new themed YouTube channels and begun uploading full episodes of shows like "Victoria" and "Deal or No Deal" across its digital network. According to Ampere, the shift marks a strategic move toward long-form content, with full episodes now dominating ITV’s YouTube output since February 2025.