The British broadcaster partnered with data and AI company, SAS, to drive viewer engagement with customized ad experiences for the 40 million registered users of ITVX, and is expecting to apply this on linear TV.
ITV presented the platform's Q1 2024 results, where it reported an increase in 12% of streams across the service compared to last year’s first quarter.
The animated series will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire from 2025,
On December 8, 2023, ITVX will celebrate its first birthday. That is why the company took a look back in celebration of its inaugural year and all the new streaming platform has achieved, plus a look forward to what 2024 and beyond will bring.