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The system will use Google Cloud's video search and advanced machine-learning capabilities, along with FOX Sport's vast library of content to organize its data and speed up the network's existing production capabilities.

The brand has organized edutainment activities, special TV broadcasts, digital operations, and activities booklet including DIY, learning games and colorings.

The company will use its proprietary data along with other data to help advertisers learn what their target audience is watching on TV, which will help them purchase commercials in the right places to reach certain viewers.