During a keynote, Maria Rua Aguete, Head of Media and Entertainment at Omdia, explained that programming spend is projected to rebound in 2025, reaching $206 billion after a challenging 2024, representing a 5.3% global growth.
Data from France’s National Cinema Centre and ARCOM revealed Netflix, Disney+ and Prime Video together contributed €362 million to French audiovisual and cinema production.
Ampere Analysis reported an 11% increase in brand spending on sponsorship over the past three seasons, with the football sponsorship market now worth a total of $745 million across various leagues.