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Alex Pye is the new marketing manager; Kristina Giulalieva joins the company as a contracts rights co-ordinator and Sarah Postlethwaite takes on the role of acquisitions executive.

The company has aligned with software, insights, and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, to offer clients 360 production, marketing, and measurement services.

The exec will be Head of Italy & International Head of Toys for Kids & Family Division. He has occupied several positions with incremental responsibility in the Marketing & Sales department at Giochi Preziosi Group. Ferrara’s position is a newly created one.

Following special premiere events in three Polish cities, families across Poland can now join in a special 60-minute interactive cinema event at nearly 50 Multikino Vue locations. The company plans to extend this cinematic experience into various markets as part of its international marketing strategy to support its key brands with innovative activities.

The thematic axes for the edition taking place from June 18 to 21 in Spain will be Entertainment Marketing, Transmedia IP, Business Models and Financing, and New Forms of Digital Creation.