Conecta Fiction & Entertainment 2024 announced its conference program

The thematic axes for the edition taking place from June 18 to 21 in Spain will be Entertainment Marketing, Transmedia IP, Business Models and Financing, and New Forms of Digital Creation.

3 MAY 2024

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Conecta Fiction & Entertainment announced its conference agenda and thematic axes for its eighth edition, which will take place from June 18 to 21 in Spain. The event is supported by the Junta de Comunidades de Castilla-La Mancha and in collaboration with Castilla-La Mancha Film Commission. Inside Content oversees the design and production of the event.

This year, the event emphasises its role as a platform for introducing fresh perspectives to the entertainment industry through a conference program focused on four main themes: Entertainment Marketing, with innovative strategies for promoting content and maximising market impact; Transmedia IP, with the development and management of intellectual properties using transmedia approaches to expand and enrich narratives across various platforms and media; Business Models and Financing, discussing effective business models and funding methods for producing and distributing audiovisual works in a global context; and New Forms of Digital Creation, showcasing the latest technological innovations and emerging approaches to creating and distributing digital content in the audiovisual field.

The conference program will kick off with "The Renaissance of OT: Breaking Traditional Paradigms." This panel examines the keys and strategies that led to the success in its new stage of Operación Triunfo, one of Spain's iconic formats. With the participation of Chenoa, who was a contestant in the first edition and a presenter in the latest one; Noemí Galera, director of the OT Academy; Óscar Prol, Head of Original Entertainment Content at Prime Video, Spain; María José Rodríguez, Head of Original Content at Prime Video in Spain; and Tinet Rubira, General Director of Gestmusic (Banijay Iberia) Spain, they will explore how the idea was conceived, the obstacles encountered, and the success achieved by breaking paradigms in streaming formats, reinventing content strategies worldwide. The panel will be moderated by Irene Jiménez, director and co-founder of Audiovisual 451.

Next, the agenda will continue with a keynote from Talpa and Atresmedia, "The Reality of Non-Fiction: Global Overview of Unscripted." Maarten Meijs, CEO of Talpa Studios, Netherlands, and Carmen Ferreiro, Director of Entertainment Programs at Atresmedia, will share the stage to explore the present and future of non-fiction, offering a unique vision of creating impactful content that captivates modern audiences. Eva Baltés, Editor of TIVU, will moderate this talk.

Following that, the "Panel on the Present and Future of Docudrama" will take place. Polish film director and screenwriter Julia Groszek, Audrey Kamga, Media Expert & Sales Manager at ARTE France, and Sergio Nakasone, Leader of Development and Production for Unscripted Entertainment, General Entertainment, Warner Bros. Discovery Latin America and US Hispanic, will examine the docudrama genre and its impact on content strategies on digital platforms and major networks.

In the Conecta Digital section, the panel "Technology and New Tools in the Audiovisual Industry" will be held. It will feature Manuel Ramírez, Director of El Ranchito, Spain; Hugo Gurgel, CEO of Quanta, Brazil; and Pedro Domingo Luque, CEO & Co-Founder of Nu Buyana, moderated by Paco Torres, CEO of Blend Studios. They will explore the importance of VFX in current audiovisual production and its revolutionary impact on the future of entertainment.

Additionally, another conference, "Metaverse," will be developed, where Edgar Martin Blas, Co-founder-CEO and Creative Director of Virtual Voyagers, Spain, will give a lecture on the construction of the metaverse and how disruptive technologies are transforming the audiovisual industry.

Finally, in the Conecta Women section, a label under which all Conecta content dedicated to highlighting women's work in the audiovisual industry is presented, visionaries such as Ximena Cantuarias, SVP Scripted Productions at Telemundo; Georgina Terán, CEO of EFD International; and Amaya Muruzabal, CEO & Content Director of M Content, Spain, will share their success stories and challenges, highlighting how they are transforming production and entertainment. The moderator of this session will be Paula Kirchner, an executive specializing in strategic content from Argentina.