The alternate ratings measurement process will consist of measuring traditional linear, streaming and time-shifted viewing on a second-by-second basis.
NAGRA’s US Streaming Solution delivers a fast time-to-market and lowers barriers to entry to make transition to QXC’s new streaming service possible and open the door to multi-dwelling unit (MDU) market expansion.
In the United Kingdom, 2022 will be the final year that traditional television from broadcasters, whether live, time-shifted, or on demand, collectively makes up more than 50% of video viewing on all screens, Deloitte Global predicted.