International hit series “Magnificent Century” has partnered with The Sandbox, a popular metaverse platform, with a global launch event held in Paris on July 12.
Till June 4, the festival will gather Animation, Transmedia and Meta-Arts experts along with panels, keynotes and several activities about these sectors.
For his 80th anniversary, the hero of Antoine de Saint-Exupéry's masterpiece enters into an immersive experience thanks to a partnership between the two companies.
The launch, offering interactions with viewers' favorite brands, such as Top Gear and Doctor Who, as well as access to a BBC Events Space, marks the BBC Studios' first-ever entrance to the Metaverse.