BBC Studios and Reality+ team up to enter The Sandbox metaverse

BBC Studios has partnered with Web3 specialist Reality+ to create a metaverse experience in The Sandbox that will allow fans to interact with immersive content from their preferred brands, such as "Top Gear" and "Doctor Who," and grant them access to the BBC events space. "I’m delighted that BBC Studios is partnering with Reality+ and The Sandbox on this exciting venture," Nicki Sheard, President Brands & Licensing, BBC Studios, said. "While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I’m looking forward to seeing how fans interact with our brands in this space. This project forms part of BBC Studios broader ambitious plans to grow our brands into new categories, with innovative technology and platforms forming an integral part of this.”

The collaboration between BBC Studios and Reality+ marks the first time the BBC will establish its presence at the metaverse, following various brand activation experiments with metaverse platforms. Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space, in which players and brands can build, own, and monetise their experiences on blockchain.“We're excited to have extended our partnership with BBC Studios, not only to help them push the boundaries of what’s possible in the metaverse, but for the opportunity to deliver exciting new experiences for the fans of these world-renowned TV shows," Tony Pearce, Co-Founder, Reality+ said. "We've already achieved so much with digital trading card game Doctor Who: Worlds Apart, and now with a fantastic platform like The Sandbox, there’s much more to come.”

BBC Studios joins over 400 other entertainment brands who have entered The Sandbox so far, including Warner Music Group, Ubisoft, Gucci Vault, The Walking Dead, and Adidas. BBC Studios’ metaverse space in The Sandbox will launch later this year and further details will be released in due course. Reality+'s partnership with the company  previously partnered with BBC Studios to develop the Doctor Who: Worlds Apart digital trading card game.

“We’re proud that BBC Studios chose Reality+, a certified metaverse agency partner working on The Sandbox platform, to enter the metaverse with top global brands like Doctor Who and Top Gear," "The BBC has a history of pioneering content that leverages the latest technology and putting it into mainstream households. We think this venture is an important step to bringing British culture and fans into virtual worlds.”