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Raia will oversee global consumer products, brand partnerships, retail development, and product innovation across BBC Studios’ portfolio, including “Bluey,” “Doctor Who,” and “BBC Earth.”

Nicki Sheard, overseeing the shift to global, named CEO, Brands & Licensing, BBC Studios.

The launch, offering interactions with viewers' favorite brands, such as Top Gear and Doctor Who, as well as access to a BBC Events Space, marks the BBC Studios' first-ever entrance to the Metaverse.