The company launched on-air content, influencer and social media campaigns, and retail promotions throughout Brazil, Argentina, Chile, Peru, Mexico, Colombia and Central America.
The collection includes T-shirts of various designs with the cartoon characters and is available starting June in over 1,400 retail stores across the country.
The launch, to be named Wolfgang Puck’s Secret Chef Academy, will kick off with an Animated Adventure Series, a hlobal licensing, Merchandise & Retail Program, promotional initiatives, and a subscription box service, among other features.