ZAG will soon launch its "Miraculous – Tales of Ladybug and Cat Noir" across Latin America with a pan-regional “Miraculous Day” promotion on August 8th. “We are very happy to see a ZAG and Gloob initiative expanding to all of Latin America. This only reinforces Globo's commitment to the success of Miraculous,” Head of Programming & Content Strategy, Gloob/Gloobinho, Luiz Filipe Figueira, said. “We hope that Miraculous Day will become a global initiative for everyone to celebrate the pride of being a Miraculer.”
The move was confirmed today by Julian Zag, EVP Global Operations and Head of Consumer Products, ZAG. The show's success drove the company to launch special on-air content, multiple influencers, and social media campaigns, and retail promotions at over 700 outlets to include Miraculous character ‘meet & greets’ at shopping malls and amusement parks throughout Brazil, Argentina, Chile, Peru, Mexico, Colombia, and Central America. One of the campaigns will offer a “Miraculous Day” brand kit to all participants, which includes popular Miraculous branded merchandise.
“On August 8th, we will celebrate Miraculous fandom throughout Latin America with a multi-pronged promotion that extends from the screen to online and in-stores,” explains Angela Cortez, VP of Consumer Products, Latin America, who reports to Julian Zag. “We are excited by the enthusiastic response from our content and retail partners to make Miraculous Day 2022 a fun and memorable event for our millions of fans across the region and to raise more awareness for our unique brand.”
The first official “Miraculous Day” was celebrated in Brazil by ZAG and Brazilian broadcast partner Gloob in 2019. In Brazil, as part of the fourth annual “Miraculous Day” Celebration, Gloob will air a "Miraculous™ – Tales of Ladybug and Cat Noir" marathon featuring brand new content. Its retail items will also be available, with over 100 retailers in Brazil on board to participate, including Rihappy, who will offer character meet and greets in Sao Paulo, Superlegal, and Blanc Toys. May Macarons is also developing Miraculous-themed macaroon’s available at their retail locations in Sao Paulo, featuring special indoor events and online promotions. This year’s celebration will also incorporate an e-commerce initiative from 1–15 August with online retail stores, including Amazon, Superlegal, Blanc Tous, Trends Brinquedoes, and Estripulia, featuring home product pages and special content, and buy and win incentives.
In Mexico, public broadcaster Televisa Univisión will debut the animated movie, "Miraculous World: New York – United Heroez," following a week-long Miraculous on-air promotion on Channel 5. The Kataplum amusement park will offer character ‘meet and greets’ on three weekends and will screen a promotional video featuring the Miraculous Day image and photos of licensed merchandise across its 673 screens in the Kataplum parks as well as 51 Recorcholis entertainment centers nationwide. Kataplum will also run a month-long bus advertising campaign throughout Mexico City during August. ZAG also supports back-to-school sales with Fotorama featuring point-of-sale materials and a social network campaign. In addition, the Miraculous Amazon branded store will have an extensive advertising campaign promoting Miraculous licensed products.
In Colombia, local broadcaster RCN is set to integrate the Miraculous Day promotion with special programming. In collaboration with the toy distributor, Continente, Zag will run a special promotion in retail locations. In several countries across Central America, Miraculous Day will be celebrated in partnership with retail apparel partner St. Jacks, who will offer Miraculous character ‘meet and greets’ and a costume contest throughout their stores. The continent will also replicate the Colombia promotion in this region.
In Argentina, toy distributor Caffaro will launch a three-week "meet and greet" campaign at major shopping malls and toy specialty stores with a major social media campaign that includes merchandise giveaway contests. In Chile and Peru, toy distributor Wish Trade is set to promote character ‘meet and greets’ and sweepstake contests with major retailers such as Ripley and Falabella in Chile, and Ripley, Falabella, Tottus, Wong, and Oechsle in Peru.
Disney+ has also joined the initiative, agreeing to debut "Miraculous– Tales of Ladybug" and "Cat Noir" seasons 1 to 4 and specials "Miraculous World: New York," "United Heroez" and "Miraculous World: Shanghai," and "The Legend of Ladydragon." The service plans to post special content on its social media handles. In addition to the August 8th official “Miraculous Day” celebration, the promotion will further expand in key territories, including back-to-school in Mexico, Kid’s Day in South America, and a month-long Miraculous promotion in Brazil and Central America.
We are very happy to see a ZAG and Gloob initiative expanding to all of Latin America. This only reinforces Globo's commitment to the success of Miraculous. We hope that Miraculous Day will become a global initiative for everyone to celebrate the pride of being a Miraculer.” Luiz Filipe Figueira Head of Programming & Content Strategy, Gloob/Gloobinho