ZAG establishes its first office in Buenos Aires, Argentina

Global independent animation studio ZAG has established its first office in Buenos Aires, Argentina, to directly spearhead merchandising and licensing activities in Argentina, Bolivia, Paraguay and Uruguay.

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Melisa Fuhr

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Global independent animation studio ZAG has established its first office in Buenos Aires, Argentina, to directly spearhead merchandising and licensing activities in Argentina, Bolivia, Paraguay and Uruguay for the company's portfolio of "ZAG Heroez" brands, including the worldwide hit “Miraculous - Tales of Ladybug and Cat Noir” and “Ghostforce”.

The new Buenos Aires’ office is headed by Melisa Fuhr, Director of Licensing and Retail for South America, who is also in charge of the direct operation in Chile and Peru. Reporting to Angela Cortez, ZAG’s VP of Licensing and Consumer Products for Latin America, Fuhr is tasked with further developing the company's brands, working directly with new licensing and promotional partners to implement a strategy that will increase visibility and market share, as well as bolstering relationships with retails to enhance the brand’s visibility at retail.

“We are confident that our strategy to directly handle consumer activities in key regions is the optimal approach to building our brands. 2022 is a milestone year for us with the much-anticipated launch of our US$100 million ‘Miraculous’ animated feature release later in the year alongside a global QSR promotion, the release of a new mobile game and our first console game, amongst other initiatives. Plus, we are also receiving increasing and positive activity across our social media for ‘Ghostforce’ since its debut in December 2021 on Discovery Kids, and this is the ideal time to work together with licensees across the region to build additional ways for fans to interact with this fun comedy/action series,”  said Julian Zag, EVP of Global Operations and Head of Consumer Products.

“We want to thank Caffaro Hnos and his team at IMC for their oversight of ‘Miraculous’ over the past few years. Together with ZAG, Caffaro Hnos has paved the way for the success of this phenomenal brand in Argentina,”   Angela Cortez added.

“We see numerous opportunities to continue to build on the success of ‘Miraculous’ across Argentina, Bolivia, Paraguay and Uruguay, and build strong and lasting partnerships with the best companies and retailers in the region for both ‘Miraculous’ and ‘Ghostforce’. The new toy line for ‘Miraculous’ from ZAG Labs is already performing well at retail, and we are eager for the Zag Lab and Playmates toy line for ‘Ghostforce’ to hit retail in 2023,”  Fuhr concluded.

We see numerous opportunities to continue to build on the success of ‘Miraculous’ across Argentina, Bolivia, Paraguay and Uruguay” Melisa Fuhr Director of Licensing and Retail for South America at ZAG

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