TelevisaUnivision has teamed up with New ProdCo Marciano Media Group to develop the upper-preschool animated series "Reggaetoons" for ViX.“ViX offers the best selection of Spanish-language children’s content in one place. With the addition of REGGAETOONS, we’re doubling down on our commitment to offering in-language, in-culture entertaining content for kids of all ages and the whole family,” said Bilai Joa Silar, Senior Vice President of OTT Content at TelevisaUnivision.
The title will be produced by Kevin Marciano, Founder of MMG and former producer at ZAG and Fabian Acosta, as well as Stephen Davis and Will Davis through their production banner, Still Pictures. “My experience at ZAG taught me the importance of telling timeless stories and how to architect original IP for franchise success. That is what we aim to do with 'Reggaetoons' redefine the kid's music genre with empowering and aspirational values.” said Marciano said.
Acosta will be tasked with executively producing and curating all music for the project and his management company Vibras Lab, which represents artists such as J Balvin, Karol G, and Sky Rompiendo, among others. Acosta has been named "Billboard Top 100 Latin Power Player" year after year because of his impact on the genre and music industry. “When we were approached about REGGAETOONS, I knew we had to do it. To be able to create Reggaeton music that kids and parents can watch, listen to, dance to, and be inspired by is an exciting opportunity for us,” said Fabio Acosta.
In "Reggaetoons," three eight-year-old kids bond through music as friends through music while cooperating to protect their magical pal and the jungle he comes from. Set in a fictional hybrid of Puerto Rico and Colombia, the series celebrates the Hispanic identity through the cultural lens of Reggaeton music.
ViX offers the best selection of Spanish-language children’s content in one place. With the addition of REGGAETOONS, we’re doubling down on our commitment to offering in-language, in-culture entertaining content for kids of all ages and the whole family.” Bilai Joa Silar Senior Vice President of OTT Content, TelevisaUnivision