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 ZAG has launched ZAG Stream, a new division established to drive forward the company’s direct to streaming content business. The new initiative is set to be led by Maria Doolan, ZAG’s SVP of TV Content. 

La iniciativa incluye transmisión de contenido especial, campañas en redes sociales y promociones con socios minoristas en toda la región.

The company launched on-air content, influencer and social media campaigns, and retail promotions throughout Brazil, Argentina, Chile, Peru, Mexico, Colombia and Central America. 

The EVP Global Operation and Head of Consumer Products at ZAG explains why the company decided to establish an office in Buenos Aires and talks about its hit titles “Miraculous” and “Ghostforce.”

Most of the titles will be produced in animated musical form, resembling the recently announced "Melody."