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Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

The initiative aims to boost growth and revenue while accelerating priority projects within the broader Nine2028 transformation strategy. This development follows January’s announcement of a new Group Operating Model and the establishment of the Streaming and Broadcast division.

As 36% of US and 35% of UK consumers cancel streaming subscriptions, 57% say they would pay more for AI-powered features—revealing a shift from quantity to quality and personalization in a saturated market.

This new Golf Network FAST channel will feature premium golf content from Japan, and will be available on major streaming platforms across international territories, starting with US.

According to The Gauge, which tracks monthly TV and streaming usage in the U.S., Tubi has reached an all-time high of 2.2% of total TV viewing minutes in May 2025.