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The merger could create a highly competitive subscription video-on-demand service in existing European markets, in particular the Nordics, where the companies have independently become significant market players, Ampere Analysis noted.

MarVista will mainly focus on developing and producing content for Fox’s digital platforms, including the ad-supported video-on-demand service Tubi.

Deloitte Global predicts that, in 2022, at least 150 million paid subscriptions to streaming video-on-demand services will be cancelled worldwide, with churn rates of up to 30% per market.

The UK television audience measurement currency has announced an upgrade in its audience reporting with the introduction of subscription video-on-demand (SVOD) and video-sharing platform measurement.

Streaming platform Binge announced a collaboration with video game developer Crytek to bring the first-person bounty hunting video-game, “Hunt: Showdown,” to life.